Hair Dye

Are you looking for fade resistant, high shine hair dye? Préférence, an expert in fade-defying hair dye, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour. The powerful direct dyes in the Colour Extender help keep your colour looking more beautiful, for even longer. Préférence’s colourants lock into the hair, ensuring a luminous and long-lasting colour which covers up to 100% of grey hair. Long-lasting, high shine colour. Fight the fade!